Technical specifications for banners kanobu.ru and igromania.ru
Banner marking
According to the Federal Law "On Amendments to the Federal Law "On Advertising" dated July 2, 2021 N 347-FZ, advertising materials must contain the following data:
- Mark "Advertising"
- An indication of the Advertiser (name of the organization) and/or the website, the website page containing information about the Advertiser
Size, font, marking color at the discretion of the Advertiser. If the marking is not made by the Advertiser, it can be applied by the Advertiser without approval.
When sending a creative, you must attach a text transcript of all alphanumeric elements of the creative.
Branding
Banner that allows you to replace the background of the site.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 2100 pixels
- Height — 740 pixels
- Advertising message block height (from topbar to site): 230 pixels
- If important information is placed on the sides, then it should not be cut off on narrow-format monitors
- There is no need to crop the area for content, because different devices have their own adaptation
- The bottom part should turn into a solid color, you need to send a gradient in 6-digit format
- The weight of the archive and all uploaded files — no more than 300 kilobytes
The banner is shown over of the content for a certain amount of time by a timer, or until the user closes the banner by clicking the Close button.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 900 pixels (100%)
- Height — 600 pixels (100%)
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in the HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Banner fixed at the top of the browser window.
You need to provide a creative in HTML format or PNG/JPG images.
- Width – 1920-2100 pixels (100%)
- Height – 250 pixels
- All main elements must be in a 940x250 block
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in the HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
The client independently implements video playback in the banner itself (calling the player, control elements). Video playback must be initiated by the user (on click). The presence of the "Stop/ Play" buttons is necessarily. The sound (if any) starts strictly on click.
Weight — up to 1 megabyte
The format — MP4
Banner to the right of the content, under the rubricator.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 300 pixels
- Height — 600 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code - 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
The client independently implements video playback in the banner itself (calling the player, control elements). Video playback must be initiated by the user (on click). The presence of the "Stop/ Play" buttons is necessarily. The sound (if any) starts strictly on click.
Weight — up to 1 megabyte
The format — MP4
Banner at the bottom of the screen across the entire width of the page.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 1000 pixels (100%)
- Height — 120 pixels
- Visually significant area 1000 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code - 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Banner fixed at the top of the browser window or at the bottom.
You need to provide a creative in HTML format or GIF/PNG/JPG images.
- Width — 300 pixels
- Height — 250 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Banner at the bottom of the screen across the entire width of the page.
You need to provide a creative in HTML format or GIF/PNG/JPG images.
- Width — 600 pixels (100%)
- Height — 200 pixels
- Visually significant area 360 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Banner fixed at the top of the browser window and banner located at the bottom of the screen across the entire width of the page.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 300 pixels
- Height — 250 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code - 65 000
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 600 pixels (100%)
- Height — 200 pixels
- Visually significant area 360 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Banner fixed at the top of the browser window.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 300 pixels (100%)
- Height — 250 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
The client independently implements video playback in the banner itself (calling the player, control elements). Video playback must be initiated by the user (on click). The presence of the "Stop/ Play" buttons is necessarily. The sound (if any) starts strictly on click.
Weight — up to 1 megabyte
The format — MP4
The banner is shown on top of the content for a certain amount of time by a timer, or until the user closes the banner by clicking the Close button.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 320 pixels (100%)
- Height — 480 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
Interactive banner placed below the site content displays the content using a parallax effect.
You need to provide a creative in HTML format or PNG/JPG images.
- Width — 320 pixels (100%)
- Height — 440 pixels
- The weight of the archive and all uploaded files — no more than 300 kilobytes
- The maximum allowed number of characters in an HTML code — 65 000
It is preferable to develop HTML creatives using Adobe Edge Animate, Google Web Designer, or Adobe Edge Animate CC.
It is allowed to develop an HTML creative according to the AdFox technical requirements https://yandex.ru/support/adfox-sites/banners/specs/banner-html5.html.
Any HTML code (including HTML5) can be either an HTML layout with CSS styles and JavaScript, or an embed code of a third-party online advertising management system.
InPage video is an advertising format that allows you to display video ads on websites in the midst of content.
You need to provide a creative in HTML format or PNG/JPG images.
- You need to provide a video in landscape orientation
- Proportions: 16:9. Resolution: max 1920x1080 pixels, min 640x360 pixels
- Duration up to 15 seconds
- Video size no more than 5 megabyte
- MP4 format